Mass Mailing News is software that was developed by Management-Ware Solutions and acts as an email marketing tool. It offers solution for email advertisings that uses HTML. It is also used for building subscriber lists. The package contains a built-in Email Tracking Service which is being done Real Time which is being used in monitoring the opening, clicking and the impressions of the email that was sent for marketing campaigns. It also has the capability of tracking the reports letting the users know how many of the emails that were sent were clicked or opened and basically what happened to them, if it took a long time before the recipient opened it or if it was not delivered on the first place which are the things that can be used in gauging the effectiveness of the marketing being done through email.